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Wesleyan College Car Wash Marketing Strategy Paper

Wesleyan College Car Wash Marketing Strategy Paper

Question Description

Please answer the attached marketing strategy questions in an essay format for a business plan. Length can be at least 1-2 pages. The business marketing strategy is for an express car wash.

The Marketing Strategy:

The emphasis of this section is to explain how the business will attract, satisfy, and keep its customers. What advertising strategies will be employed, why, and at what cost? The sales strategy of the business should be clearly stated as to its approach, type of sales force, and intended distribution channels. Explain how sales personnel will be trained? Pricing strategies and credit policies should be explained.

How will the business attract customers?

How will the business satisfy and keep customers?

What advertising strategies and media will be employed?

What sale’ and promotion strategies will employed?

How will distribution be established?

What price? Why?

What are the credit policies?

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