Create an 2- to 3-slide Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed. Remember to include a cover slide and a reference slide. All speaker notes should contain citations where needed.
Address the following areas in your presentation:
- Briefly describe the factors that have played a role in your company of choice being an industry market. Speak in terms of localization, centralization/decentralization, financial operations, financial management, and customer target market.
- Describe the two-stage process typically followed during global market segmentation.