Introduction with the topic

Choose a Small and Medium Tourism or hospitality business with a social media
presence

2 Leaterature review :

2.1Digital technology in tourism industry

2.2 consumer using digital technology in tourism and hospitalitity industry

2.3 SMTES

2.4 SMTESadapting digital technology

2.5Social media

3. case study –select the small business :my chosen small business is Kalapate restaurant , https://www.zomato.com/london/kolapata-whitechapel/menu

3,1detail aboutthe chsosen business

3.2 SWOTon the digital platform .

3.3 Marketing mix

4. Discussion :SWAT + marketing mix