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UMUC Asahi Glass Company Diversification Strategy Case Study

UMUC Asahi Glass Company Diversification Strategy Case Study

Question Description

Please refer to the attached “Asahi Glass Company Case.” Write a detailed two-page analysis and recommendations on the case analysis report. Focus on the following questions:

  1. How successful has AGC’s diversification for domestic flat glass been?
    • What measure are you using?
    • Compared to what?
    • Which diversifications seem to have worked better? Why?
  2. Did AGC need to diversify?
    • In which direction?
    • Did it choose the right business?
    • What were its justifications? Were they appropriate? Why, why not?
  3. Did the mode of diversification affect success?
    • Which is the appropriate mode for diversification?
    • Why has AGC tried all four?
    • What are the pros and cons of each?
    • Need internally generated growth always be so haphazard?
  4. What should AGC do with its electronics business today?
    • Do electronics “fit” with the other businesses?
    • What alternatives does AGC have?
    • What does AGC need to compete in New Glass? How can it learn those skills?
    • Could AGC have known exactly which electronics businesses would have worked out?

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