Review Sirius XM’s 10-K and answer the following questions.

Download Sirius XM’s 10-K

1. 1. What is Sirius XM’s primary source of revenue?
      1. subscription fees
      2. advertising
      3. direct sale of satellite radios and accessories
      4. weather and traffic services
   1. How many subscribers did Sirius XM have at the end of 2011?
      1. 21.9 million
      2. 20.2 million
      3. 18.7 million
      4. 19.0 million
   1. Which of the following factors does not impact Sirius XM’s abilities to retain or increase subscribers?
      1. the price of the service
      2. the production and sale of new vehicles in the United States
      3. the illegal download of music
      4. the health of the economy
   1. How many satellites are used in the Sirius system?
      1. 3
      2. 4
      3. 5
      4. 9
   1. What is the primary way of distributing the satellite radios?
      1. direct sale on the website
      2. sale and lease of previously owned vehicles
      3. direct sale on retail stores
      4. sale and lease of new vehicles
   1. Sirius XM does not depend on the fortunes of one of the third parties listed below:
      1. manufacturers that build and distribute satellite radios;
      2. programming providers and on-air talent;
      3. internet service providers
      4. advertisers
   1. How many full-time employees does Sirius XM have?
      1. 457
      2. 983
      3. 1,128
      4. 1,526
   1. Who is the President and Chief Content Officer of the company?
      1. Mel Karmazin
      2. Scott A. Greenstein
      3. Daniel Ek
      4. Joe Kennedy
   1. What were the high and lows of Sirius XM’s common stock in the third quarter of 2011?
      1. $2.35 and $1.44
      2. $1.20 and $0.90
      3. $1.88 and $1.49
      4. $1.92 and $1.27
   1. How many times has the company paid cash dividends on their common stock?
      1. 3
      2. 1
      3. 2
      4. 0

Please read Venture Deals, pp. 6-8, and 99-112.

1. List the hierarchy of personnel within a VC firm.
2. You are shopping for a VC deal. With whom in the VC firm should you develop a direct relationship?
3. Explain the meaning of carried interest. As an entrepreneur, should you care?