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Seminole State College of Florida Week 12 Ethics in Marketing Discussion

Seminole State College of Florida Week 12 Ethics in Marketing Discussion

Question Description

Please respond to the discussion below. As always, your responsesshould be well-written, free of spelling or grammatical errors, properlyedited, contain appropriate references for any works cited in yourpost, and should contain both facts of the case and your own thoughtsrelating to the matter and your answers to the questions.

Here is the Discussion. This could be 500 words.


Iliana is a recent college graduate who has been hired as anAssistant Marketing Manager with Tangerine Cosmetics. TangerineCosmetics manufactures facial moisturizers and other skincare products.Iliana’s boss, Martin, has just assigned Iliana her first big project.While she is excited to finally be able to work on something important,she is presented with an ethical dilemma. Martin has told Iliana to workwith the marketing group to redesign the packaging of a face cream toincrease the recommended number of daily applications from oneapplication to three applications. Several recent customer focus groupsessions with regular users of the face cream show that one dailyapplication is effective. Iliana knows the increased daily applicationwould not significantly benefit Tangerine’s customers and the increasein the number of recommended daily applications is purely for thepurpose of increasing sale volume. In addition to being her boss, Martinalso decides who from the recent hires will be promoted. Should Ilianaturn down the project? Why or why not?

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