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Park University Social Media and Facebook as A Site Analysis Paper

Park University Social Media and Facebook as A Site Analysis Paper

Question Description

Directions

You are required to submit a 6-8 page paper describing your evaluation of the value and effectiveness of a social media site. For this paper you should:

  1. describe the site, explain how it is used, and describe its profit strategy
  2. discuss its target market and the value it provides to users
  3. describe the value it provides to firms
  4. illustrate this value by providing some examples of campaigns carried out on the site
  5. discuss some risks or disadvantages associated with the use of the site and give some examples of ‘epic fails’
  6. conclude and provide an overall evaluation of the site’s value

Rubric

Social Media Analysis Paper (1)

Social Media Analysis Paper (1)

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeContentAdequately describe the role of social media for the firm, examine its target marketing efforts in social media and evaluate the firm’s social media strategy. Also, make suggestions based on best practices.

56.0 pts

Exceptional

Responds to every assignment requirement with originality. Displays an exceptional familiarity with the texts and topics being discussed.

54.0 pts

Above Expectations

Responds to every assignment requirement with originality. Displays a familiarity with the texts and topics being discussed.

52.0 pts

Meets Expectations

Responds to most assignment requirements with originality. Displays a familiarity with the texts and topics being covered.

49.0 pts

Below Expectations

Fails to respond to some assignment requirements. Does not display a familiarity with the texts and topics being covered.

45.0 pts

Does Not Meet Expectations

Fails to respond to assignment requirements. Does not display a familiarity with the texts and topics being covered.

56.0 pts

This criterion is linked to a Learning OutcomeLength and Format

20.0 pts

Above Expectations

5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.

20.0 pts

Exceptional

5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.

20.0 pts

Meets Expectations

5 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides.

17.0 pts

Below Expectations

Less than 5 pages. At least one error in formatting.

14.0 pts

Does Not Meet Expectations

Less than 5 pages. Errors in formatting.

20.0 pts

This criterion is linked to a Learning OutcomeCitations

14.0 pts

Above Expectations

Properly cites reference materials used.

14.0 pts

Exceptional

Properly cites reference materials used.

12.0 pts

Meets Expectations

1-2 incorrect or missing citations and/or reference list entries

10.0 pts

Below Expectations

3-4 incorrect or missing citations and/or reference list entries

8.0 pts

Does Not Meet Expectations

Multiple incorrect or missing citations and/or reference list entries

14.0 pts

This criterion is linked to a Learning OutcomeGrammar and Spelling

10.0 pts

Exceptional

Exceptional use of proper English and free of all typographical errors and grammatical mistakes.

9.5 pts

Above Expectations

Proper English usage and free of all typographical errors and grammatical mistakes.

9.0 pts

Meets Expectations

Proper use of English and 1-2 typographical errors and grammatical mistakes.

7.0 pts

Below Expectations

Use of proper English and 3-4 typographical errors and grammatical mistakes.

5.0 pts

Does Not Meet Expectations

Multiple English errors, typographical errors, and grammatical mistakes.

10.0 pts

Total Points: 100.0

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