Read the Case (attached). After reading the case, respond to these questions:
- How has Apple performed in the PC industry? What is your evaluation of its performance in the PC business?
- Assess Apple’s iPod, iTunes, iPhone, iPad, iWatch and ApplePay strategies and performance. How would you compare them to its Mac strategy?
- How durable is Apple’s current success and industry position? What threats does it face? What would you recommend?
Please add visual aids including graphs and tables to support the answers.