Research the BoltBus Company.BoltBus is Greyhound’s curbside, express bus service. BoltBus operates primarily in the Northeast between major hubs, with some other service in the Northwest.
write a 800-1000 word paper in which you address the following questions:
- Who does BoltBus consider to be its core consumers?
- How does the company use the knowledge (of who their core consumers are) to decide how to market BoltBus?
- Which type of product advertising does BoltBus use?
- Does BoltBus use consumer sales promotion? If so, what is the primary promotion they use?