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National American University The Role of Promotion Research

Humanities

Humanities

National American University The Role of Promotion Research

Question Description

Research the BoltBus Company.BoltBus is Greyhound’s curbside, express bus service. BoltBus operates primarily in the Northeast between major hubs, with some other service in the Northwest.

write a 800-1000 word paper in which you address the following questions:

  • Who does BoltBus consider to be its core consumers?
  • How does the company use the knowledge (of who their core consumers are) to decide how to market BoltBus?
  • Which type of product advertising does BoltBus use?
  • Does BoltBus use consumer sales promotion? If so, what is the primary promotion they use?

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