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MKTG 2270 SMU Segmentation Targeting and Positioning Marketing Exam

MKTG 2270 SMU Segmentation Targeting and Positioning Marketing Exam

Question Description

1.5 hour multiple choice April 9, 2:00pm to 3:30 pm GMT -3

And I will also provide the lecture slide

A Few More Things about the Final Exam

1. Chapters included: Chapters 7, 8, 9, 10, 11, 12 (pp.431-451), and 13 (pp. 465-487)

2. Approximately half of the final exam questions will be selected from the final review questions, Again, I do not provide answers to the review questions but page numbers where you can find the answers.

3. The rest will come from anywhere in the above chapters and the class slides I posted for the above chapters. (No slides are posted for Ch. 12.)

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