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MKTG 210 American Intercontinental University Week 6 IMC Methods Paper

MKTG 210 American Intercontinental University Week 6 IMC Methods Paper

Question Description

Consider any product or service, describe it, and respond to the following questions regarding it. Do not use the product you intend to use for your final project (marketing plan).

  1. Find what Integrated Marketing Communication (IMC) methods (tools) are being used by the marketers of that product/service. Summarize 3 main IMC methods (tools) including 1 that must specifically be a form of advertising.
  2. Are these effective, in your opinion? If yes, justify and explain. If not, recommend what IMC they should implement instead.
  3. Describe the role of either ‘personal selling’ or ‘sales promotion’ in relation to this product/service. Can either one of these be used effectively? If yes, how? If no, why not?

Use quotes and sources for any source used (a minimum of two citations for all discussions).

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