MGT 4302 ‐ Assignment 4
Case: Gap Inc.
Available from the textbook (6th edition): Essentials of Strategic Management: The Quest for Competitive Advantage 6th edition by Gamble, Peteraf, and Thompson (case 6‐ page 298)
1.What is competition like in the U.S. Retail Family Clothing Industry?
Use Porter’s 5 forces framework. Maximum length for your answer to this question: 250 words (bullet points are OK).
2.What do you see as the key success factors in the market for family clothing?
Use bullet points. Maximum length for your answer to this question: 100 words.
3.What recommendations would you make to GAP Inc. to improve its competitiveness in the market while mitigating any current and future risks?
Briefly explain 2‐3 recommendations. Maximum length for your answer to this question: 150 words (bullet points are OK)