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MGT 112 University of California San Diego The Case of Airasia X Paper

MGT 112 University of California San Diego The Case of Airasia X Paper

Question Description

this should be a 3-4 page paper double spaced, 12 point font (Times New Roman/Ariel) and should be written in formal business prose, but you may use “I” statements if necessary. In these assignments, we are looking for a deep understanding of the readings and you should fully answer the question that is listed in the prompt. Think of it as a quick summary and analysis to your boss that doesn’t have enough time to be reading all of these new business concepts but would like to incorporate such strategies into their business. To clarify the typos in the prompt,

Please read the case of AirAsia X, the article on Red Ocean Traps, and watch the video.

Please answer the following questions. Please submit your answers to TritonED prior to class.

1. Please explain the concept of “Red Ocean Traps”, as highlighted in the article.

2. Building on the case of AirAsia X, which factors (internal and external) specifically led to the success of AirAsia as it grew and expanded from Malaysia?

3. Which specific offerings needed to be adjusted or newly provided when the company began to offer long-haul service?

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