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MGMT221 Harvard University Location Base Marketing Paper

MGMT221 Harvard University Location Base Marketing Paper

Question Description

Discipline:
– IT Management

Type of service:
Case Study

Spacing:
Double spacing

Paper format:
APA

Number of pages:
2 pages

Number of sources:
2 sources

Paper detalis:

The on-demandeconomy is certainly alive and well, both domestically in the U.S. andglobally as well. We live in a time when mobile E-commerce is shapingboth the Business-to-Consumer (B2C) and Business-to-Business (B2B)marketplaces. Today it is a common activity for shoppers and commercialbuyers to access Internet websites utilizing mobile smartphones ortablets to purchase a product or order a service. Consumers frequentlyuse their smart devices to conduct research as a preamble to visiting abrick and mortar store before purchasing a product or ordering aservice.

Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.

Conduct research on ONE of the following technology trends thatinfluence today’s on-demand economy mobile E-commerce and compose ascholarly case study paper that provides details on the topic.

Location-Based Marketing
Mobile Retargeting
Virtual and Augmented Reality on Mobile
Mobile SEO
Chatbots, AI, Shopping Assistants
Internet of Things (IoT)

Scholarly paper
Microsoft Word® (DOCX)
Current APA style
Times New Roman font
12 pt font
Double-spaced lines
Title Page
Page Headers on all pages
Abstract page
Body of the Text
Introductory paragraph
Citations
Conclusion
Reference List page
MINIMUM of TWO FULL pages in the Body of the Text
Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook.

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