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MGMT 5900 Johnson and Wales Wk 6 Marketing Ethics about Kraft Discussion

Business & Finance

Business & Finance

MGMT 5900 Johnson and Wales Wk 6 Marketing Ethics about Kraft Discussion

Question Description

For an example of Kraft’s TV commercials geared towards children, review this Oreo Kool Stuff commercial from 2000 that was aired on Nickelodeon.

In an APA-formatted paper of at least 4 pages, not including the cover page and references, discuss the following:

  • What is the business problem in this case? Is it an ethical problem? Why or why not?
  • Use the ethical marketing issues framework on pg. 381 of the textbook to analyze this business problem.
  • Who are the stakeholders in this case?
  • Does Kraft need to respond to all the stakeholders in this case? Why or why not?
  • Using your MBA brilliance, what do you recommend for Kraft to do regarding its marketing tactics? (Please assume Kraft MUST continue to market to children in some manner.)
  • What ethical concepts support your recommendations?

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