For an example of Kraft’s TV commercials geared towards children, review this Oreo Kool Stuff commercial from 2000 that was aired on Nickelodeon.
In an APA-formatted paper of at least 4 pages, not including the cover page and references, discuss the following:
- What is the business problem in this case? Is it an ethical problem? Why or why not?
- Use the ethical marketing issues framework on pg. 381 of the textbook to analyze this business problem.
- Who are the stakeholders in this case?
- Does Kraft need to respond to all the stakeholders in this case? Why or why not?
- Using your MBA brilliance, what do you recommend for Kraft to do regarding its marketing tactics? (Please assume Kraft MUST continue to market to children in some manner.)
- What ethical concepts support your recommendations?