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Keele University Eco Forest Leisure Wellness Center Marketing Audit

Keele University Eco Forest Leisure Wellness Center Marketing Audit

Question Description

For the purpose of this assignment, you are required to outline and detail a marketing audit and strategy for the case scenario detailed on page 2 of this brief.

Based on your analysis of the scenario you will need to do the following:

  • Clearly define the marketing environment for the organisation.
    • At a minimum, this should include details of:
      • Customers,
      • Key competitors, and
      • Macro-economic factors.
  • Using an environmental framework Identify in depth areas of opportunity and weakness and use these to propose a digital marketing strategy for the case scenario. You must use only two of the following frameworks: Porters, SWOT, PESTL
  • Detail your strategy. You will need to consider the following:
  • The niche and target market strategy
  • The positioning and differentiation strategy

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