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International American University Toyota Automobiles Marketing Strategy Questions

International American University Toyota Automobiles Marketing Strategy Questions

Question Description

Read “Toyota” on pp. 396-397. Submit answers to the following in essay form.

1. Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer?

2. Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?

3. Did Toyota grow too quickly as Toyota suggested? What should the company do over the next year, 5 years, or 10 years? How can growing companies avoid quality problems in the future?

Assignment requires 2 – 3 pages responding to the above questions including an introduction and conclusion.

Also add a title and references page in APA format.

For potential full credit, make use of marketing concepts from the readings and other sources, Papers must have at least two (2) references of credible marketing theory, one from the text book.

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