With reference to the work of Michael Porter and Barney, and others based on wider reading, critically evaluate the ‘inside-out’ and ‘outside-in’ approaches to strategy, and explain the circumstances under which organisations might adopt one, the other, or both approaches in their pursuit of competitive advantage.
- Your answer should be in the form of a 2000-word essay (excluding appendices), and be based on your original research, where you draw on relevant references and supporting examples, and where you develop and offer your own, properly substantiated views.
- Your work must be typewritten, in 12-point font only, and be logically structured and presented.
- ALL citations and references MUST follow the HARVARD referencing convention. Refer to the KLE under ‘Assessments’ if you are unsure of this.