Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

IKEAs Marketing Strategy Plan and Financial Projections Research Paper

IKEAs Marketing Strategy Plan and Financial Projections Research Paper

Question Description

Marketing Strategy Research Paper

Course: Marketing Management

Textbook: Marketing Management14ed. Kotler, Pearson. ISBN:9780132102926

For this course, you need to do research on that IKEA’s Marketing Strategy.That research will then translate into full 7-pages paper, double-spaced paper, with citations in APA format. providing a rather comprehensive overview of the IKEA’s marketing management program.


Marketing Plan Contents

  • Executive summary
  • Table of contents
  • Situation analysis
  • Marketing strategy
  • Marketing tactics
  • Financial projections
  • Implementation controls

Evaluating a Marketing Plan

  • Is the plan simple/succinct?
  • Is the plan complete?
  • Is the plan specific?
  • Is the plan realistic?

Other Marketing Plan Contents

  • Marketing research
  • Specifications for internal and external relationships
  • Action plans and schedules


Instructions:

1. Be creative but ensure that the paper is robust and substantial to warrant the points allocated to this assignment.

2. Add diagrams where it would be interesting, do analysis if appropriate, do proper citations, provide references.

3. Note that written business reports should generally be in the third person (not first person).

4. This is about full 7-pages, not including bibliography or title pages, charts or tables.

5. References should be a minimum of 6

6. Using APA style format for citations.

7. Wikipedia and other web-based encyclopedic sources may be used, but should only compile no more than 25% of the research resources.

8. Any verbiage taken directly from a citation should be put in quotations and cited properly.

Plagiarism is not acceptable in any form and a score of zero will be given on the paper, as the paper will be checked by Turnitin Website for plagiarism.


FYI… I have attached the PPT files of Chapter 2 named (Kotler_mm15e_inppt_02rev), which is talking about Marketing Strategy Research and Plan, this chapter will help you when you do the Marketing Strategy Research on IKEA USA.


Textbook name:Marketing Management14ed. Kotler, Pearson, ISBN: 9780132102926

To have an idea about what the Textbook contains, kindly see the below:

This Textbook contains:

Chapter 01 Defining Marketing for the 21stCentury

Chapter 02 Developing Marketing Strategies and Plans

Chapter 03 Gathering Information and Scanning the Environment

Chapter 04 Conducting Marketing Research and Forecasting on Demand

Chapter 05 Creating Long-term Loyalty Relationships

Chapter 06 Analyzing Consumer Markets

Chapter 07 Analyzing Business Market

Chapter 08 Identifying Market Segments and Targets

Chapter 09 Creating Brand Equity

Chapter 10 Crafting the Brand Position

Chapter 11 Competitive Dynamics

Chapter 12 Setting Product Strategy

Chapter 13 Designing and Managing Services

Chapter 14 Developing Pricing Strategies and Programs

Chapter 15 Designing and Managing Integrated Marketing

Chapter 16 Managing Retailing, Wholesaling, and Logistics

Chapter 17 Designing and Managing Integrated Marketing Communications

Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Chapter 20 Introducing New Marketing Offerings

Chapter 21 Tapping into Global Markets

Chapter 22 Managing a Holistic Marketing 0rganization

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Course Elite only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Course Elite are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Course Elite is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Course Elite, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.