Mini Project- Five Forces Analysis for Segmentation:
Review the Five Forces Analysis (p. 75-76 in textbook).
1-Complete a Five Forces Analysis for the department that you work for (if you don’t work for one, find a healthcare organization and respond “Rush Copley Medical Center Aurora, https://www.rushcopley.com/”). I choose this Organization.
2-paying attention to how this might help you determine the market segmentation of the organization.
((APA format is required, Times New Roman, font 12 and double spaced))
Health Services Marketing
I have attached some materials.
Essentials of Health care marketing , FOURTH EDITION, Eric N. Berkowitz, PhD, MBA