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GC Traditional Advertising vs Social Media Advertising Research

GC Traditional Advertising vs Social Media Advertising Research

Question Description

Traditional advertising vs. social media advertising: Which one is more effective on consumer purchase decision.

Guidelines for Research Project

Here are the different sections of the research report.

1. Establish the need for marketing research. A one to two page write up describing the reason behind this study.

  1. Define the problem — What is the real problem you are trying to solve through your research.
  2. Establish research objective — Specify what information will be collected to solve the problem by facilitating selection of a decision alternative. (review page 50-57)
  3. Determine research design — How would you design your research? This should include research type, purpose, time frame, scope, and environment.
  4. Identify information type and sources – What type of data would you collect and what are the sources of your data?
  5. Determine methods of accessing data – How would you reach out to your research participants?
  6. Design data collection forms – You have to develop the questionnaire survey to collect the data for you study.
  7. Determine sample plan and size — What would be your sample size and how would you determine the sample size?
  8. Collect data – You need to collect the data using your survey questionnaire for you study.
  9. Analyze data – Analyze your collected data; mention the technique and tools you used to analyze the data.

11. Prepare and present the final research report – Summarize the findings of your research study.

Also include your recommendations in this section.

include no more than 5 pages PPP

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