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CSUG Transport Insight Company Business Analytics Program Action Plan Essay

CSUG Transport Insight Company Business Analytics Program Action Plan Essay

Question Description

Evaluate the business analytics program at your employer or anorganization with which you are familiar. Use Figure 11.1 and Table 11.1 as the foundation of your analysis. Your written analysisshould be divided into the five stages in Table 11.1 (Please, see attached word document).

  1. Problem Framing
  2. Data Sensemaking
  3. Analytics Model Development
  4. Results Activation
  5. Analytics Product Management

Include a plan of action that your chosen organization could use to improve their business analytics program.

Your paper should be 7 pages in length, not including the title and reference pages. Please include an executive summary of your plan (1 page). Include at least six scholarly references in addition to the course textbook.

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