me and my groupmate are doing integrated marketing communication report for Coca-cola. and I have to finish my part. you don’t need to write intro or conclusion. so this report area are final advertising, promotional tools, plan costs, PR, evaluation, and ethics. In addition, you will be compiling all components from IMC 1, 2 and 3 present a completed marketing plan.
I have to complete the evaluation part. the question is How will you evaluate the progress and success/failures of your campaign?
so the target we are focuing on is Gen Z and the is green enviornmemt. like coca-cola been using green package. please focus on this two when you answering this part. Also, it would be great if you can add sales numbers incresing engagemeng or success, like conversion rates.