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American Musical and Dramatic Academy Marketing Strategy Implementation Paper

American Musical and Dramatic Academy Marketing Strategy Implementation Paper

Question Description

Hello, need help in writing. Please, follow all the instruction below, rubric and see the attached assignment 2.

Now that you have created a marketing strategy, you will need to create a plan for your chosen business to implement the marketing strategy. This should be a concrete plan discussing how you apply the strategy created in Assignment 2.

Write a 7 page paper in which you do the following:

  1. Determine any strategic partnerships the company could develop that would help promote both companies.
  2. Construct a strategy for managing the top-selling product/service that the company provides. Provide a rationale for your strategy.
  3. Review the pricing strategy on the top three products/services that the company sells. Develop a new pricing strategy for one of these top three products. Provide a rationale for your new pricing strategy.
  4. Generate at least two ideas for sales promotion, advertising, and sale promotion strategies.
  5. Select and outline a digital strategy. Provide a rationale for your strategy.
  6. Design a plan to measure marketing performance. Provide a rationale for your strategy.
  7. Locate at least three quality references. Note: Wikipedia and other websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are as follows:

  • Analyze the concept of strategic marketing.
  • Establish market-driven strategies as they relate to specific situations and implement market-driven strategies in a marketing plan.
  • Defend the use of marketing with social networks.
  • Research pricing objectives, price sensitivity, strategies, policy, and structure to determine the best pricing strategy.
  • Analyze the selling functions used by organizations to increase buyer response to marketing strategies.

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